Digital Marketing, SEO

Google SEO in 8 simple steps

Google SEO

Struggling to get your site ranked at the top of Google? Make sure you’re following these 8 steps to help ensure that your SEO(search engine optimization) is top notch!

  1. Back-End cleanup
    First things first! Make sure to do a diagnosis of your site. Check your titles(Make sure that you meta title is set within your source code or HTML document. Make your title attractive.), meta tag, meta description(your metadata shows up on Google or Bing’s search result snippets. Make sure your description gives the user a strong reason to click-through to your site.), and h1 tag(The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page. It will usually be the largest text that stands out. There are other header tags in HTML too, like an h2, h3, h4, etc.).
  2. Content is King
    You must have keyword-rich, authoritative content on all of your pages. Don’t fluff and stuff with spam. Make sure the Google spider(
    Crawling. Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.) can clearly identify what your site is about.
  3. Hook up Google Analytics
    This allows you to track how often a visitor visits your site, How long they stay on each page, which pages, they like, which pages they bounce off of, what pages are not getting visits, what pages are getting visitors from google, etc.
  4. Backlink (Backlinks are an important part of the search engine rankings algorithm)
    Getting reputable, relevant, and well-respected websites (by Google’s standards) to link back your site will dramatically improve your Google ranking.
  5. Citations
    A citation is a place online where someone can find a business’s information. This includes sites like CitySearch, CitySquare, AdLocal, Bing, Yelp, Yahoo, Facebook, etc.
  6. Maintenance
    Understand that results won’t come overnight (The Internet Is Immediate. SEO Is Not.) and the Google Algorithm is ever-changing. You are going to need to give your site some TLC on a regular basis.
  7. Google Map Listing
    If you’re operating a business with a physical location, you need to have this done. Getting listed in the map section is crucial since much of the search traffic discontinues after the #3 listing in Google Maps.
  8. Positive Reviews
    Have your Google Map listing up? Make sure you’re getting reviews tons! Make sure you’re always getting reviews from satisfied clients.

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