Did you know that most inexpensive website providers do not provide copywriting? I was shocked when I tried to start my first website with a company before going into web marketing. They kept expecting answers to questions they did not have. I knew nothing about calls to action, creating urgency, features advantages, benefits. That was many classes, and years of marketing experience ago.
So, what is someone who wants to best market their product or services to do? Well, if you have a previous website and are conversant in marketing speak, you probably do not need these services.
However, what if you don’t know where to start and don’t have a previous website? A good copywriter is a must. Many website services use a template over and over and over again? For instance, you run an electrical business. You go to a company to make your website inexpensively. They create a page for you. What you don’t realize then is that they copy-pasted most of the text from another electrical business into your pages for services and such. Shouldn’t be a problem, that other company is across the country, right? WRONG! Here is the biggest problem with that. No matter where your business is, you are competing for google rankings. Yes, you can hope, being local, those rankings will go to you. Unfortunately, however, this is where things take a turn for the worse.
Content is the single most important thing for both Google Ads and SEO. If your main website, not blogs, contains what Google automated bots consider “plagiarized” content, they will not rank you at all. They may even blacklist you. You may never see any rankings.
Why else may you need copywriting? Contact us for rates on website content, offline brochures, white pages or any other need. We have specialists that can handle everything from direct mail to off the charts website content. While a daily blog posting articles from the web will help boost your rankings by being frequently updated, we can offer incredible blogs, and more, depending on your budget.
I’ll admit, copywriters are not cheap. But, you won’t find better, anywhere. Give us a call for a quote!